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Firaash

Our Story

From humble beginnings as a family-owned business, we bring our small-town charm online for a convenient shopping experience that feels as quality-driven as our products. Better yet, our furniture is made using wood from reforested groves.

Products material 

Leather quality:

Using Gruppo Mastrotto thick cowhide leather offers several benefits:

Durability

Cowhide leather is known for its strength and resilience. It can withstand wear and tear, making it ideal for items that need to last a long time.

Water Resistance

This type of leather is more water-resistant compared to other types, which helps in maintaining its quality over time3.

Unique Texture

Cowhide leather has a distinctive grain pattern and texture, providing a luxurious and unique feel to the products made from it3.

Versatility

It can be used for a wide range of products, including furniture, shoes, belts, and bags. Its flexibility allows for various finishes and colors.

Comfort

Despite its thickness, cowhide leather is supple and comfortable, making it suitable for items like jackets and upholstery3.

Aesthetic Appeal

The natural look of cowhide leather adds a rustic and elegant touch to any item, enhancing its visual appeal

Meranti wood:

Using Meranti wood from Malaysia for furniture making offers several benefits:

Durability

Meranti wood is resistant to decay and insect attacks due to its natural oils and resins1. This makes it a long-lasting choice for furniture.

Strength

It has high compression and tension strength, providing stability and robustness for furniture pieces

Fabric:

Introducing ScenTex Fabric, a testament to our own innovation and proprietary technology. With ScenTex, we have redefined the very fabric of fashion and design.

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Anti-Sauce / Coffee Protection

PrestiLea Fabric stands as a guardian against accidental spills. Say goodbye to stains, and embrace the freedom to enjoy life without worry.

Anti-Dust Technology

Immerse yourself in the allure of pristine spaces. Our fabric’s anti-dust properties keep your surroundings fresh and inviting.

Non-Toxic Assurance

Prioritizing your well-being, PrestiLea Fabric is free from harmful toxins, guaranteeing safety and peace of mind.

Water-Resistant Brilliance

Rain or shine, PrestiLea Fabric remains resilient. Its water-resistant nature ensures durability while simplifying maintenance.

Effortless Cleaning

Cleaning becomes a breeze with PrestiLea Fabric. Enjoy the convenience of easy care, perfect for today’s fast-paced world.

Eco-Friendly Commitment

Join us in our journey towards sustainability. PrestiLea Fabric is thoughtfully designed to minimize its environmental footprint, making it a choice you can be proud of.

Manufacturing aspect:

At the heart of our manufacturing process is ScenTex Fabric, a groundbreaking innovation developed using our proprietary technology. With ScenTex, we have revolutionized the fabric industry, setting new standards in fashion and design.

Advanced Technology

Utilization of modern machinery and technologies, such as professional leather cutting machine & professional PVC cutting machine , to enhance precision and efficiency.

Material Sourcing

Careful selection of high-quality raw materials(Exp: Dewert Okin Powerful drive technology for adjustable armchairs & Gruppo Masttro world leader in leather production) that meet industry standards and customer expectations for durability and aesthetics.

Skilled Workforce

A team of trained and experienced craftsmen who are knowledgeable in various woodworking techniques and furniture design.

Supply Chain Management

Effective coordination with suppliers for timely delivery of materials to avoid production delays and maintain inventory levels.

Quality control:

Our ScenTex Fabric undergoes rigorous quality control, ensuring it meets the highest industry standards. Developed using our proprietary technology, ScenTex reflects our commitment to precision and excellence, redefining the fabric of fashion and design with unmatched quality and durability.

Quality Assurance Programs

Establishment of standardized procedures and protocols to monitor and maintain product quality throughout the manufacturing process.

Regular Inspections

Routine inspections at various stages of production to identify defects early and ensure adherence to quality standards.

Testing Procedures

Implementation of rigorous testing for durability, safety, and performance, including stress tests and compliance with industry regulations. QC Dept will check and test each sofa before packing.

Feedback Mechanisms

Systems in place for collecting and analyzing customer feedback to inform continuous improvement efforts. We did Weekly production and sale staff meeting to discuss how to keep improve our product quality.

Traceability Systems

Ability to trace materials and components back to their source, which enhances accountability and supports quality assurance.

Customer Support and Warranty

Comprehensive customer service and warranty programs that reflect confidence in product quality and provide customers with peace of mind. ( No Warranty for Leather incorrect use)

Spring:

Z-springs, also known as zig-zag or serpentine springs, are commonly used in sofas and other upholstered furniture. Here are the key benefits of using Z-springs in a sofa

Good Support

Z-springs provide firm and consistent support by distributing weight evenly across the seating area, helping maintain the structure and shape of the sofa.

Durability

These springs are made from strong, flexible steel, making them highly durable and long-lasting. They can withstand repeated use without losing tension or shape.

Comfort

Combined with foam or cushioning, Z-springs enhance seating comfort by absorbing weight and pressure, providing a balanced mix of firmness and flexibility.

Cost-effective

Compared to coil springs, Z-springs are typically more affordable while still offering reliable performance, making them a good option for mid-range sofas.

Resiliency

The spring system helps the cushions return to their original shape after use, preventing sagging and extending the lifespan of the sofa.

In summary

 Z-springs are a popular and economical choice for sofas, offering solid support, comfort, and durability.

Foam:

HR (High Resilience) foam with a density of 40 kg/m³ offers several benefits for sofa cushions

Durability

High density (40) HR foam is more durable and long-lasting compared to lower-density foams. It maintains its shape and support over time, making it ideal for furniture that gets frequent use.

Comfort

HR foam provides better bounce and resilience, meaning it quickly returns to its original shape after being compressed, offering consistent comfort.

Support

It provides better support for the body by distributing weight evenly, which helps reduce pressure points and ensures proper posture while sitting.

Resistance to Sagging

The higher density prevents the foam from sagging or flattening quickly, making the sofa more comfortable over a longer period.

Luxurious Feel

HR foam gives a slightly firmer yet comfortable feel, making sofas more supportive while still being plush enough for relaxation.

In short

HR foam density 40 strikes a good balance between comfort, support, and longevity.